The training will stir up lots of thinking and bring new ideas to activate new paths to conversion and boost CLTV effectively. Updating this article will only be possible through the donations of fantastic people like you.įinal note: Want to reduce customer acquisition costs and dependency on paid media? eDigital’s marketing strategy training will unmercifully uncover what your marketing sucks at and show you how to build a marketing engine with channels and assets you fully own. Have you had a chance to help someone today?ĭon’t feel guilty or embarrassed telling me the truth. Join 5k+ marketers receiving the best digital marketing and social media tips. They were looking for fonts that had a very geometric appearance because that’s very much the Spotify appearance-rounded and friendly-looking.Ĭreators are reading > How to get music into an Instagram story without the music sticker From there they just found 10 different fonts that they thought had something interesting in them and went from there. They wanted to simplify the typeface and go to something that was sans-serif. Spotify is using Proxima Nova on the site. It’s a medium Gotham that’s been tweaked with rounded corners and the designer changed the dot on top of the “i” with a circle instead of a square. The Spotify logo typeface is a tweaked version of Tobias Frere-Jones’ Gotham. Spotify wanted to address that issue in the new redesign.

People were using the app icon as the logo because they didn’t know what the primary logo was. The old logo version was cleaned up and is now one piece, which was a problem with the old logo.

Spotify wanted to be perceived as easy, personal and fun and the new logo matches all those criteria. You will also like > The top songs trending on TikTok right now ABOUT THE NEW SPOTIFY LOGOĪndreas Holmström was the lead designer on the new Spotify logo redesign.

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